OVERVIEW
Elegant Galaxy has been building home appliances since 2012 — 2M+ appliances in Indian homes across 500+ cities. They needed a site that could carry that scale: a real product catalog, not a brochure.
THE CHALLENGE
Four appliance lines, each with its own sizes and specs — TVs alone span eight platforms (Android, webOS 4K/2K, Google TV, Smart Board, Distro OS, Frameless) from 24" to 110". The catalog needed to stay easy to browse without flattening all that variety into one generic grid.
APPROACH
Built per-product configurators — pick a size or capacity and the gallery, specs table, and enquiry flow update to match. Every product page pairs an "Enquire Now" form with a direct WhatsApp line. Added a distributor application flow alongside the retail catalog, and a categorised blog (buying guides, comparisons, maintenance) for organic reach.
OUTCOME
A live catalog site spanning four product lines and dozens of variants, with distributor and retail enquiry paths both built in. Business credentials — GSTIN, MSME, ISO 9001:2015 — and a Google Maps embed are surfaced directly on Contact, not buried in a footer.